In today’s world, the first interaction between a business and its prospective customers generally takes place online. And while social media platforms have gained immense traction in recent years, a website still plays a key role: it can make or break its online presence. Having a website, a good one to be more precise is a must in order to attract customers. But what exactly is it that makes a good website? Experts have identified two crucial elements that define the success of a website, and by proxy, the brand it represents. These are:
1. Web copy
It is the written text that has the power to convert visitors into leads and customers. Well-researched, engaging, and powerful web copy helps improve visibility and stand out from its competitors.
2. Web interface
Good web design attracts attention and trigger emotions that are hard to replicate. It is something that greatly influences purchase behavior. This applies for everything from expensive purchases such as jewelry, cars, even vacations at resorts to everyday items such as coffee mugs.
Big brands spend hundreds of thousands of dollars every year creating and then promoting their business through these means. Why do they spend so much? Because attention is everything!
The good news is that by hiring a professional website and content development agency such as Store Team, you can level the playing field even if you’re a small to midsized book author. The opposite is also true. By neglecting just these two things, all that effort you put into writing your 1000 page book will go in vain as your website will fail to attract traffic and translate to conversion, leading to a loss in sales. Let us take a closer look at how we can help you remedy this.
What professional web copywriting can do for your brand?
Writing strong and effective web copy is both art and science. Special care needs to be taken when crafting a web copy that is creative yet not too over the top, simple but not boring, and informative but not too lengthy. Hiring the services of professional web content writers in this regard is a smart move because a well-written web copy can uplift the magnitude of your sales in a very small period of time!
Here are some key advantages that hiring a professional copywriting service brings to the table:
They Save Time and Effort
Creating optimized content for SEO is not only time-intensive, but it also requires a lot of expertise. When you choose to outsource your work to reliable web copywriting services or content writing services, you can save a lot of time and effort.
They Drive Relevant Traffic to Your Page
By generating SEO optimized content, you will increase your brand’s visibility and this will consequently lead to a rise in relevant traffic to your page. The more interested visitors you have on your website, the more likely you will be to engage them and increase your chances of converting them into customers.
They Know How to Capture the Reader
It can be tricky to optimize content for an algorithm without losing sight of the fact that your content will be read by humans. Professional web copywriters aren’t just experts in creating content, but they also know how to write it without compromising the quality and readability of your web pages.
They Know How to Place Keywords
The placement of keywords is just as crucial as their selection in order for your website to rank higher. Through their expertise, web copywriters can help identify where to place those keywords in order to maximize impact.
Writing is not simply about stringing words together. You need to make the content interesting and persuasive enough to get the reader invested. When you choose a web copywriting service, make sure that you are selecting a service that can be relied on to make the effort to understand your business and work with you until you are satisfied.
The importance of investing in professional website design
The above is true for website design as well. In order to effectively sell your products online, you need more than just a website. If your website doesn’t provide the best possible first impression, you could be losing business without even knowing it. So, doesn’t it make sense to hire a web design company that spends the time getting to know you and your business needs?
Choosing a professional web design company to build or update your website has many benefits:
Working with a professional design company means that you get to interact with the staff working on your website and provide real-time feedback throughout the process.
Professional design companies add a lot of value to your website by creating a user experience which makes it easier to navigate and enhances its visual appeal at a very insignificant cost.
Professional web design companies like Store Team are able to really get to know your business needs and come up with responsive solutions that showcase your business and branding.
With content and design out of the way, your website is on its way to score high, not only in search engine rankings but also in customers’ eyes. Just strike while the iron is hot, and the reward will be yours for the taking.
Why you should add an e-commerce store to your business?
Businesses offering any kind of product or service should refocus their efforts on building an online presence through an eCommerce store. Here are a few reasons why you should immediately start planning out an eCommerce store:
Online Brand Building
Having an eCommerce website will allow you to add more dynamism to your sales. Once you are offering your products 24/7 through a website, your customers will feel more connected to your brand, becoming more brand loyal. If they have a good experience with your brand online, they are also likely to recommend your brand to others.
Offer More Convenience
With an eCommerce store, you can provide your customers with a personalized experience, something which is not possible with an amazon listing or a physical store. By building an email list, you can also send customized promotions to your customers, prompting them to make a purchase.
Reach Bigger Audience
With amazon or any other online listing, with so many competitor brands in the same space, there is a chance that your reach will be limited, no matter how much you spend on your marketing efforts. On the other hand, you can target customers throughout the globe with an eCommerce store. The more you spend on marketing, the higher your reach!
Setting up an eCommerce website is cost-effective which is why eCommerce platforms have an incredible ROI. You even offer your products at lower rates since there is zero overhead and all the profits go into your pocket.
Your business has around 10 seconds to appeal to a consumer before they visit another site. If you don’t express the primary features of your website in this time frame, you could be missing out on valuable business opportunities. A good website should reflect your brand and attract the right clients.
Stop waiting and start selling!
Want to make a mark in the world of e-commerce? Having a modern-looking, intuitive and content-rich website is your path to doing so. And now you can get all of that under one roof with Store Team! Let us work together to help your business grow faster than ever. Contact our experts today for more information on website development, content marketing, and e-commerce channels integration services.