What is PWA & Why Do You Need It? 

Progressive web apps (PWAs) are web applications that utilize modern features to give you an app-like experience. In other words, they are a hybrid between web pages and native apps. They load in a browser, just like the web pages, while providing a no intrusions, fast and responsive shopping experience to customers.

The app developing world are faced with a problem when it comes to app visibility in the marketplace. Luckily, Progressive Web Applications have come to save the day, and there are hidden SEO benefits by adopting this method too.

Back in January, Adobe made the general release of Progressive Web Applications (PWA) Studio. It allows the developers to make Magento applications similar to mobile applications. In fact, the user experience will be so seamless that it will be hard to differentiate between the PWA and the native mobile application. PWA is characterized by the following set of attributes:

  • Responsive – Fit in any screen size
  • Addable – Can be added from the browser to the home screen
  • Linkable – Each of the pages is deep linkable via the unique URLs, allowing you to share them on social media
  • Engaging – Immersive user experience results in enhanced customer engagement
  • Fast – Instant loading delivers a silky smooth user experience

Magento 2 PWA works on all devices

For native apps, you will have to develop two separate apps (one for iOS, and another for Android), which leads to doubled time and effort for app development and maintenance. On the other hand, a single codebase is needed to create a PWA that can run regardless of the operating system.

Supports offline orders

Progressive Web Apps can be seen as the bridge between mobile applications and websites. They bridge the gap by offering the functionality of both website and mobile apps while featuring offline capabilities, improved speed, and performance. The apps can be accessed both offline and online and developers don’t need to submit PWA’s to app stores for approval, which speeds up the entire process.

Low data requirements

The reason behind the smooth performance and low bandwidth usage when it comes to PWA is the fact that when it is pinned from the site, the device pre-caches part of the web app to load instantly. So, your customers can interact with the store faster than ever before, which is really good for your business.

Allows push notifications

Progressive Web Applications also allow you to implement push notifications to increase your user engagement and conversion. With the icon already installed on the device, you’ll be able to stay in touch with your users every time they use their device. By implementing the best practices for push notifications, you can boost your marketing strategy, improve your rate of conversion and can boost customer engagement by up to 88%.

Search engine friendly

Progressive Web Apps make use of the flexibility of JavaScript, which means Google sees the single published page as a JavaScript site. A new URL may be created for the PWA, so the Googlebot will go ahead and crawl the page just like it would for any other page published on the brand’s website.

Doesn’t need to be downloaded

One of the major benefits of a Progressive Web App is the fact that it reduces the steps the user needs to take to engage with your app. Unlike with mobile applications where you are routed to Google Play or the App Store, PWA’s don’t have long download times. With a PWA you’ll still have an icon on your device without having to go through the tedious submission process. Since there is no app to be downloaded, your application updates will happen without any effort from the user’s side.

  • Inventory Management with Backordered items, Minimum and Maximum quantities
  • Simple, Configurable (e.g. size, color, etc.), Bundled and Grouped Products
  • Virtual Products
  • Downloadable/Digital Products
  • Available via customization: Customer Personalized Products – upload text for embroidery, monogramming, etc.
  • Tax Rates per location, customer group and product type
  • Attribute Sets for quick product creation of different item types
  • Create Store-specific attributes on the fly

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Apply for personal demo

Take a part in the 1-on-1 demo to learn more about the integration!

Get access to the slack channel dedicated to integration projects.

[]
1 Step 1
keyboard_arrow_leftPrevious
Nextkeyboard_arrow_right
FormCraft - WordPress form builder